In this week's episode, I talked about "What is a client's worth?" We are in the middle of our Ultimate New Patient Marketing Machine, 6-week class teaching docs to add 20-40 more new patients a month to their practice. In our first module, we talked about what a new patient is worth. So, we did the math together, total collections per month, divided by new patients. Do your own math now. If you're below 1000, you have a big problem. The average is 1200-1500 in a typical chiropractic office. Why are we talking about this in a NP course? Well, if you're only collecting $700 a patient, we can't spend $500 marketing them in. Find out more here.