Do you know the difference between strategy and tactics? In the marketing world, strategy is the big picture of how you achieve your marketing objectives. For example, your overall strategy could be to increase the number of new patients coming into your clinic or to maximize revenue from your existing patients. The tactics are how you achieve the strategy, which could be anything from a Facebook promotion or Google pay-per-click campaign or open house. In this episode, Dr J talks about the importance of having an effective strategy and executing the tactics to achieve the strategic objectives.