Often times in private practice we are always concerned about New patients. New Patients, marketing, advertising, etc, always looking for new clients. While New Patients are the life blood to all practices, there is a hidden gold mine in your file cabinet. Well, hopefully in your EMR software, this is 2015 after all!
If you have been in practice even a few months, you likely have patients that haven’t been in for a while. Maybe you fixed them, maybe you forgot about them, they forgot about you. Maybe they have a new problem they don’t know you can help with. In our practice of chiropractic, physical therapy, acupuncture, pain management, patients come in with a certain health problem. Lets say headaches. You cure the headache, they love you, life is good. However, six months later they have a back ache. Even though you treat backs all day long, they came in for a headache, and in their mind, it doesn’t even compute you can help them! I know, but that is how the brain works.
Long story short, you must keep in contact with your patients. Here are some steps.
You must keep in touch with your patients on a regular basis! Its easier to keep in touch with your former patients and get them in, then it is to get new one! Good luck! To learn more about patient reactivation programs, email us at firstname.lastname@example.org.