Often times in private practice we are always concerned about New patients. New Patients, marketing, advertising, etc, always looking for new clients. While New Patients are the life blood to all practices, there is a hidden gold mine in your file cabinet. Well, hopefully in your EMR software, this is 2015 after all!
If you have been in practice even a few months, you likely have patients that haven’t been in for a while. Maybe you fixed them, maybe you forgot about them, they forgot about you. Maybe they have a new problem they don’t know you can help with. In our practice of chiropractic, physical therapy, acupuncture, pain management, patients come in with a certain health problem. Lets say headaches. You cure the headache, they love you, life is good. However, six months later they have a back ache. Even though you treat backs all day long, they came in for a headache, and in their mind, it doesn’t even compute you can help them! I know, but that is how the brain works.
Long story short, you must keep in contact with your patients. Here are some steps.
- Physical Patient Newsletter. Yes, its expensive, but you need to do it. I can teach you more
- Email communication. Email is not dead, but it is getting hard to get through, this is why i don’t recommend only an email newsletter. These days if you get 10 percent of people to open an email that is good. So, you cant rely on that.
- Phone Calls: A good old fashion phone recall program is important. You must have yourself or staff do phone calls. you don’t want to over do it, but keeping in contact is huge. I also recommend select use of blast calls. You can call a thousand people in two minutes for a few hundred dollars, or less
- Mailing! you must have a paper mail recall program. There are many ways and programs to do this. You can do a big recall mailing once or several times a year, this can work well, if you do i recommend a lumpy mailer. You can also do a regular mailing, we do a monthly mailer to patients who haven’t been in for a year or for 6 months, we make a special offer to get them in. Its not a home run, its a single, but you must add it in to your arsenal.
You must keep in touch with your patients on a regular basis! Its easier to keep in touch with your former patients and get them in, then it is to get new one! Good luck! To learn more about patient reactivation programs, email us at firstname.lastname@example.org.