With all the online marketing i do, clients are always surprised how much i like direct mail! I still mail paper postcards all the time, I mail thanksgiving and Christmas cards, and i mail an actual paper newsletter to all my active patients every month! People still like getting mail, and with less direct mail, this stuff works even better! In addition, it keeps you in the loop with your patients!
Do a monthly newsletter, not a regular email newsletter but a real newsletter in paper format, and send them out to your patients monthly. It is expensive and will cost you some money but I am going to highly recommend it.
Newsletter tips: Doing it yourself is great. Make it nice and pretty with a personal touch, talk about you and your staff. Write stories about you, your family, your kids, your staff and other personal stories. Printing is probably going to be expensive, probably over a dollar to print a newsletter. You can do a four page newsletter where it folds into a half-piece paper and mailed that way. We use a company called Stony Bridge Publishing. This is their website: http://www.stoneybrookpublishing.com/. Tell them Dr. James Fedich sent you and you can get a discount. They will waive your set-up fee. My contact is Sheri. Their prices are unbeatable. There are also other companies out there and some that are less health-care specific. If you can’t do this, then do an email newsletter.
Some questions I get asked are: How far back in my contacts list do I need to go? Do I send a newsletter to a patient who has been with me for ten years or longer? I pretty much do that. We send our newsletters to all active patients, well over 3,000 names. They haven’t moved, died, or told us to leave them alone. And they are not patients that we have sent to collections or anything like that. If you want to start small, you can start with 6 months active, one year active, two years active, and so on. Eventually, just send out newsletters to all active patients. The more newsletters you mail, the better you are going to be. Older patients could hand referrals to others based on your newsletters.