In this special episode, I have the son of the greatest copywriter ever as my guest. In almost all marketing circles, Gary Halbert is considered the greatest copywriter ever. In addition to selling millions of dollars in materials, his newsletter, the Gary Halbert Newsletter, was monumental in the marketing field and is still very popular. He also authored several books, including the Boron Letters with his son Bond Halbert. The world was saddened when we lost Gary but his son Bond continued his father's legacy, becoming a great marketer in his own right. Here's an amazing interview about growing up with one of the greatest marketers ever, and sharing his own amazing materials. He is a legend and it was truly an honor!
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