Welcome to this week's update! We didn't post an episode last week because everyone was too busy shopping and eating turkey to listen!
This week's release is an interview with Carlos Redlich. Carlos is a top copywriter, writing sales letters for some of the top people in the business. He is a direct response copywriter in the tradition of Gary Halbert, Dan Kennedy, John Carlton and most of the greats. He also runs a Mansion Mastermind with some of the top people in the business. Hear what he has to say about advertising, growing your business, and more.
In the last episode, I did my solocast on "Strategy vs Tactics". Too often we want to know how to do the marketing tactic. But we don't understand why and the reason behind it. For example, many 'gurus' are pushing chiropractors on lead ads on Facebook. Ok, so we get a bunch of leads who never show up, you have to call 10 times, and then, they don't want to pay for the services. What is the benefit of this? Let's first figure out our strategy. Do we just want leads who come in once? Or, is our strategy to build long term patients who pay, stay, and refer? Let's find out!
If you are enjoying the podcast and want a more in-depth training to grow your practice, I have printed our Chiropractic Mastery Course. This physical course has 5 modules on audio CD and a workbook to go with it. The modules include setting up a marketing calendar, patient retention, practice systems, new patients 101, and Day 1 and Day 2 training with the actual scripts I used. Check out the course here.
Order from this email and I will throw in my video training on how to properly run a Patient Appreciation Day, this is a $37 value, yours for free if you order this week. We sold a bunch of these for Black Friday, so I only have a dozen or so left to ship, and then we have to make another run, so hurry up!