Chiropractor, Coach, Speaker, & Podcast Host
If your not first your last! I think Ricky Bobby said it best! While it was a silly movie its a great point. A million people have said it a million other ways, but i think that puts it pretty simply! Many doctors and therapist aim for certain goals, like a million dollars a year or 300 visits a week, or whatever goal. And those are great! And they keep you going, and you bring them up incrementally, good work! However, your number one goal should be to be number one in your marketplace. You want to be first in the market, the first office people think of for physical therapy, chiropractic, pain management, podiatry, whatever your doing! Not only do you want to be number one, you then want to dominate the market. So, if you are seeing 200 patients a week, and go down the street is seeing 175, well, your number one, that is good,but your not dominating. That should be your next goal, you see 400 a week and they see 120, now your dominating. Not that practice building is a zero sum game, everyone can win, but when you win your marketplace, life gets easier!
If you are dominating, you are not competing, your the only office people think of for what you do. YOU OWN IT! Own your marketplace.
Why do you need to own your marketplace?