Dr. James R. Fedich, DC Chiropractor, Coach, Speaker, & Podcast Host

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Bad Review

Wednesday, January 30, 2019

Hey doc!

Have you ever gotten a bad review? We haven't had too many problems over the years, but I had two bad situations lately! One bad review came from an employee. We had hired her, she complained all day for 3 days, so I let her go. Then, came in a bad Google review, bad Yelp review, Facebook posts, and more fun.

The other situation was when we had a new patient gift certificate free exam mailer. A patient gave it to another patient. When they came in, the staff told them it's for new patients only. Exactly what was stated in the certificate, and even offered a discount, but not free. Then again, came in another bad Yelp review, social media posts, etc.

So, what did we do? Well, the best strategy is to be proactive. We have over 150, 5-star Google reviews. Essentially, we stock up on reviews, so if a bad one comes in, it looks more like an issue with he reviewer rather than the business.  So, get your 5-star reviews now, before you need them.

The next thing we do is report them. We had our whole team report the Google review. Since it wasn't a customer, it was down in the morning. No harm, no foul.

Now, if it's a legit complaint, unlike my BS ones, you should answer them: "Sorry for the long wait, we strive not to be butt holes, but sometimes it happens," etc.

In the end, the best offense is a good defense.

To learn how to get more Google reviews and to build your practice, check out my 5 CD chiropractic practice mastery course, sent via real mail: https://www.drjamesfedich.com/online-shop/chiropractic-practice-mastery-course-by-dr-j.

What's a customer worth?

Thursday, January 24, 2019

Hey Doc!

In this week's episode, I talked about "What is a client's worth?" We are in the middle of our Ultimate New Patient Marketing Machine, 6-week class teaching docs to add 20-40 more new patients a month to their practice. In our first module, we talked about what a new patient is worth. So, we did the math together, total collections per month, divided by new patients. Do your own math now. If you're below 1000, you have a big problem.  The average is 1200-1500 in a typical chiropractic office. Why are we talking about this in a NP course?  Well, if you're only collecting $700 a patient, we can't spend $500 marketing them in. Find out more here.

In my interview episode last week, I interviewed Donna Perillo, DC. Donna has been practicing chiropractic for over 25 years in NJ. She has a wealth of experience and knowledge in practice building, research, and more. She has some great business insights. Check it out here.

If you're ready to grow your practice in 2019, check out my Chiropractic Practice Mastery Course. It has the key elements you need to explode your practice in 2019. It's a 5-CD set and manual actually shipped to you. 

  • Module 1: Setting up a marketing calendar
  • Module 2: More retention, module
  • Module 3: Practice systems, having your practice run like a Swiss watch
  • Module 4: New patients 101
  • Module 5: Day one and day two training, how my associates see my new patients in a $2 million a year practice.

Check it out here: https://www.drjamesfedich.com/online-shop/chiropractic-practice-mastery-course-by-dr-j

Interview with Dr Donna Perillo, DC

Thursday, January 17, 2019

Hey Doc!

Welcome to your weekly update! In this podcast episode, I have Dr Donna Perrillo, DC as my guest. Dr Perillo has been a practicing chiropractor in NJ for over 20 years. She also has extensive experience in other areas. She is an author, researcher, and has her own technique method. She shares her secrets of developing a top notch multi-disciplinary practice, lessons learned, and much more! Check it out here.

The last episode I did was a solocast episode. This episode is titled, "Is this for...?"  Strange name, I know, so let me explain.  I did a webinar on how to add 20 NP a month to your practice, and I got a few of the same questions. Is this for neuropathy? Is this for decompression? Is this for...etc. It made me realize these doctors are asking the wrong question. I am currently teaching a 6-week NP course and the first session is all about strategy, offers, and your new patient avatar. Teaching docs to do a Facebook ad, or write a letter is easy, but teaching them how to generate the type of patient they want is hard, and that is what we are doing!

I have a special offer for you! I never give away free stuff, but we need some more podcast reviews! So go ahead and screen shot a review you gave my show on iTunes, or some other podcast channel, email it to me at drfedich@drjamesfedich.com, and I will send you my Patient Appreciation Day Training video! It's a 10-minute training video packed with insider info on how to get more new patients out of your Patient Appreciation Day!

Thanks for listening,

Dr J!

Is This For...?

Thursday, January 10, 2019

Hey Doc!

I hope you are starting off the new year well!

This week, I have a solocast titled, "Is this for...?" So, we did a webinar this week on how to add 20 NP a month to your practice. In fact, I never record these because I want to reward people for being on, but we used a new program, and it recorded by accident. I'm gonna leave the recording up a few more days, then delete. Fast forward a few minutes as we were tuning up!

During the webinar, I had a question and answer session and I got asked the same question, multiple times from multiple docs. The question was, "Does this work for decompression? Neuropathy? Weight loss?"...plug in the condition here! It was all the same question. The answer, of course, is "YES," but we need to look at the question. Why do you want decompression patients?  What age? Sex? Insurance? Maybe we are asking the wrong question.  Get my thoughts here.

In my last interview episode, I had the pleasure of interviewing David Marcarian. David is the inventor and founder of Myovision. I have personally used Myovision in my practice for over a decade.  We have two machines now. I think it's the best tool for new patients and retention. He is also a huge supporter of chiropractic. David speaks all over the world, works with top scientists, and also goes to court for chiropractors where Myovision's technology can help win a case. It's a great interview here

Quick reminder:  the Free Webinar on How to Add 20 NP a month to your practice without spinal screenings or Facebook lead ads is available for replay for a very limited time. I will probably take it down on Sunday or Monday, so check it out before I take it down.

Interview with David Marcarian from MyoVision

Thursday, January 03, 2019

Hey Doc!

I hope you had a great New Year! It's a great time to reflect, set goals, and build a bigger and better life and practice! In this week's interview, I spoke with David Macarian. To say Dave is a champion of chiropractic and a smart guy would both be two huge understatements. David is the founder and owner of Myovision. If you are unaware, Myovision is the world leader in sEMG technology, which David pioneered and brought to the chiropractic field. Not only has David founded, invented, and improved Myovision, he has been a defender of chiropractic. He has testified in courts all across the country to defend chiropractic, sEMG, and personal injury for chiropractic. I hope you listen in as this is one of my best interviews!

If you're ready to finally solve the New Patient problem, then I have some very good news….

This coming Tuesday at 1:30 Eastern, I’m going to reveal exactly how you can experience Financial Freedom and more time off, by getting off the practice roller coaster - something that you’ve always dreamed of but probably have never felt was truly possible. It all takes place during a LIVE online training event I’m calling:  How to Quickly and Easily Add 20 NP per month to your practice.

During this one-time only LIVE session, you’ll discover:

  • How to overcome the practice roller coaster...up one month, down the next
  • Secrets to making the marketing of your practice a non-issue forever.
  • The EASY way to make your lack of new patients vanish like a puff of smoke
  • And much, much more besides!

Best of all, I’m making a special exception by providing this ONE TIME ONLY training to you 100% FREE – just go to www.add20NP.com and sign up to reserve your spot immediately!

See you there!

James R. Fedich, DC
Chief New Patient Officer

P.S. IMPORTANT: Bandwidth for this LIVE training event is LIMITED, so don’t risk missing out. Sign up NOW. There is NO OBLIGATION.

DO NOT Delay: Go to www.add20NP.com and Sign Up for this No-Charge Training NOW!

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