Dr. James R. Fedich, DC Chiropractor, Coach, Speaker, & Podcast Host

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Interview with Copywriting Expert, Carlos Redlich

Thursday, November 29, 2018

Hey Doc!

Welcome to this week's update! We didn't post an episode last week because everyone was too busy shopping and eating turkey to listen!

This week's release is an interview with Carlos Redlich. Carlos is a top copywriter, writing sales letters for some of the top people in the business. He is a direct response copywriter in the tradition of Gary Halbert, Dan Kennedy, John Carlton and most of the greats. He also runs a Mansion Mastermind with some of the top people in the business. Hear what he has to say about advertising, growing your business, and more.

In the last episode, I did my solocast on "Strategy vs Tactics". Too often we want to know how to do the marketing tactic. But we don't understand why and the reason behind it. For example, many 'gurus' are pushing chiropractors on lead ads on Facebook. Ok, so we get a bunch of leads who never show up, you have to call 10 times, and then, they don't want to pay for the services. What is the benefit of this? Let's first figure out our strategy. Do we just want leads who come in once? Or, is our strategy to build long term patients who pay, stay, and refer? Let's find out!

If you are enjoying the podcast and want a more in-depth training to grow your practice, I have printed our Chiropractic Mastery Course. This physical course has 5 modules on audio CD and a workbook to go with it. The modules include setting up a marketing calendar, patient retention, practice systems, new patients 101, and Day 1 and Day 2 training with the actual scripts I used. Check out the course here.

Order from this email and I will throw in my video training on how to properly run a Patient Appreciation Day, this is a $37 value, yours for free if you order this week. We sold a bunch of these for Black Friday, so I only have a dozen or so left to ship, and then we have to make another run, so hurry up!

Strategy vs Tactics

Friday, November 16, 2018

Hey Doc!

Welcome to this week's update!

This week's podcast episode is about strategy vs tactics. I just returned from a 4-day seminar with Dan Kennedy. It's an incredible material and i will be sure to pass along some more lessons to you. This is really a high level marketing stuff! The lesson I turned into a podcast was strategy vs tactics. Well, you see at these seminars, or even when i am speaking or coaching, everyone wants to know about the latest and greatest tactics like how do I run a Facebook ad, carousel, lead form, boost or run as ad. So specific tactics. While I do teach these things, we shouldn't be focused on this first. Instead, we should focus on the strategy. Well, why are we running Facebook ads? To get new clients, or get a bunch of leads that never show up and your staff have to keep calling and they never show? Whats our ideal patient, whats our long term goal? Check out more here...

In case you missed the last episode, I had the pleasure to interview Bond Halbert. If you are not aware, Bond's father is Gary Halbert. He is widely regarded as the greatest copywriter who ever lived. He trained today's great copywriters including Dan Kennedy, John Carlton, and etc. Bond talked about growing up with one of the most famous marketers in the world. He also talked about his current marketing empire, and keeping his Dad's legacy alive. So listen in here...

Finally, I have some exciting news! Our Practice Mastery Course is now finished into a physical product. Not everyone loves downloads! So, we had it printed up on a good old-fashioned CDSS, printed in a binder and the notes professionally printed! They are getting delivered Friday. So two things:

  1. If you already bought the course, many of you did, and you want the physical copy, i am going to upgrade you for FREE. Just email me the receipt and your address cause i may not have it!
  2. If you do not have it yet, I am going to give you a pre-arrival special. If you purchase it here.

We may not even have shipping address on there yet, so email me if not, and if you order before 11/20/18, I am going to throw in my video training on how to run a Patient Appreciation Day. This is an old chiropractic favorite, but I will show you how to plan and put a modern twist on it. This is to show you how we get 25 NP every time we run it. Again, this is the pre-launch special and it will not be available after 11/20.

Marketing Secrets with Bond Halbert, son of the late, great, Gary Halbert

Thursday, November 08, 2018

Hey Doc!

In this special episode, I have the son of the greatest copywriter ever as my guest. In almost all marketing circles, Gary Halbert is considered the greatest copywriter ever. In addition to selling millions of dollars in materials, his newsletter, the Gary Halbert Newsletter, was monumental in the marketing field and is still very popular. He also authored several books, including the Boron Letters with his son Bond Halbert. The world was saddened when we lost Gary but his son Bond continued his father's legacy, becoming a great marketer in his own right.  Here's an amazing interview about growing up with one of the greatest marketers ever, and sharing his own amazing materials. He is a legend and it was truly an honor!

So, a lot of docs ask me how to add some revenue to their clinic. There are a million of ways to do that, and I can show you many of them. Every clinic has its own unique challenges, and I have seen them all! So, for this week only, I'm offering a special call. I am giving away 5 free phone consultations where I will show you how to add $100k or more to your chiropractic or healthcare clinic's bottom line. I only have time for five, so click the link below and fill out the form as soon as you read this. If you are one of the first 5, it's absolutely FREE and available for this limited time only. No sales pitch, no fluff.  Quite simply, I'll show you how to add $100k to your bottom line!


The Safety Net

Friday, November 02, 2018
Dr. James Fedich - The Safety Net
Dr. James Fedich - The Safety Net

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