Hello, everybody. Welcome to this podcast. This episode is entitled "I Don't
Wanna." So, why are we gonna title this? So, I was kind of planning this episode
out a little bit, and I get these ideas and try to hash them out a little bit before I
just go on here. I was trying to hash out this episode of "I Don't Want To". It's
something you hear an awful lot. I got a three-year- old at home, so of course
you're gonna hear that. But kinda talking it more into a business context. Then I
had something happen the other day in the office, a patient's story, and it
brought this podcast to a head here.
Here's the basic story. A patient, she's been a patient a long time, in her 50s,
pretty regular patient, takes pretty good care of herself. About a year ago, her
daughter's got really just horrible severe migraines. I forgot if she'd seen
somebody else first or me. I forget really how it went. It was over a year ago.
Long story short, I believe we sent her for blood work and she had Lyme's
Disease come back, and it was really the cause of her headaches and went to
see some specialist. She came in a couple times, didn't really follow through
with the chiropractic care, and saw some specialist in this kind of stuff, I think a
neurologist and did some protocol for this.
Basically the doctor did blood work and all that stuff, put her on some
medications, but was actually a holistic type of doctor as well and had her on
some supplement program. It was basically here's the supplements, it was
flaxseed oil, couple other things. And the medication, of course, antibiotics and
stuff and he had this whole protocol specialist. He was a little more holistic. So
pretty good deal.
She stopped following it with me. I've seen the mom over the years on and off
and she just came in the other day for a routine visit and was telling me all
about the daughter. Said she had a follow up with this doctor. She said he was
some sort of holistic neurologist, which was given to her as protocol. But
basically the daughter is complaining of headaches a year later. Neurologist sits
her down and kind of going through, you haven't been following the protocol,
what are you doing? And it basically comes out that she never followed the
protocol. Over the years she's never taken the supplements and she didn't take
the medications, the supplements, just didn't basically do anything this doctor
So obviously that's not good. The doctor was not happy and the mom basically
said, she's in the room with her cause the girl's a little irresponsible, as you'll
probably figure, and the mom was in the room and was telling me in my office
that basically this neurologist doctor was basically yelling at the mother for a
while. Why is she not following this protocol? She can't seem to get better. She won't get better. She's complaining she's still not better but she's not following
And basically all the 22 year old had to say at the end of it was, "Well I don't
want to take these supplements. I don't want to take the flaxseed oil. It doesn't
taste good." He had her on a liquid flaxseed. "And I don't want to, it doesn't
taste good." And all this kind of stuff. So she wasn't getting better and the
mom's in here all frustrated and she says, "She's 22, I can't tell her what to do."
And we end up having this couple minute conversation that she has an older
daughter and she said she's never like that. I don't understand this generation,
her age, they think that they can just not do anything they don't want to do.
And where this all comes from. And I do feel there's a generational issue there,
this kind of millennial issue where they just feel like if they don't want to do
things, they don't have to. But me and the mother just got into a conversation
now most things that you do as an adult are things you don't want to do. I don't
want to pay taxes, I don't want to take out the garbage, I don't mow the lawn,
but people don't want to do that, you don't want to clean up. I mean you're
doing things you mostly don't want to do in life. And it's maybe a little thing
that's avoiding these millennials. They just haven't figured out that a lot of life is
doing things you don't want to do.
See I kind I get it when my three year old toddler says I don't want to do this, I
don't want to do that. They don't have that kind of mental capacity, but by 22
you should kind of have that capacity where you gotta realize some days you
gotta do things you don't want to do. I mean I don't really want to go to the gym
every day. But it's something you gotta do for your health and your body to go
every day. So there's a disconnect there with this millennial generation. I don't
want to pick on a generation, it's certainly not just them, but I also see that in
business as well. And that's where we want to transition this podcast that we'll
kind of see that in the business end of it too. So think about my three year old or
this 22 year old girl, I don't wanna take my medication supplements to get
better from Lyme's disease, kind of seems crazy. Probably every body listening
here is like why didn't this girl just take the stuff and get better? Right? It's kind
of obvious to most of us.
But this transitions to a business conversation, is when I'm doing coaching with
me clients, I hear this conversation all the time. I tell [inaudible 00:04:23]
appreciation days for a long, long time and he just doesn't want to do them. I
don't want to do it and he's not gonna do them and there's that. So that kind of
stuff happens in business all the time though. I don't want to go to a screening, I
don't want to go to lecture, I don't wanna. I did spinal screenings and health
fairs every weekend for the first five years in practice and I certainly didn't want
to ever do that. But that's the things you gotta do.
So in business a lot of this necessity you're looking for is doing the things that
you don't want to do. And that's a big secret there for you. So the things you
really avoid doing that you don't want to do and that's how you're gonna be successful, is getting those things done that you don't want to do. You don't
want to do the marketing, I don't want to do staff reviews every six months, I
don't want to do a staff meeting every week. That's a big one. And I even said
that when I was first in practice. I didn't want to go and have a staff meeting
every single week. And implementing a mandatory staff meeting every week is
really expanding and growing the business. I mean it's not the first thing I want
to do with myself is sit with my staff for an hour every week, but it's something
that needs to be done to grow the business.
So you think of that, your bratty three year old or this 22 year old girl, I don't
want to take my medication or your kid, I don't want to eat this, I don't want to
do that. You don't all understand that have children out there, but you're doing
the same thing in your business. You see a three year old and this 22 year old
and you say that's silly you should just do it. But you're doing the same thing in
your business. So what do you avoid doing in your business? It's the hard things,
the things you don't want to do that are gonna help you grow the most. That's a
big business secret. It's the thing you're avoiding, the thing you don't want to
do. And all the stuff, really, most of the important stuff is stuff you don't want to
If you're a physical therapist, chiropractor, we all love treating patients, we
don't want to do the marketing, we don't want to do the business end of it, we
don't want to do the staff management. That's the stuff that's gonna help you
grow the practice and that's most of my providers that I coach, when I'm doing
chiropractic Bts, they love treating the patients. And you don't have to ask them
to go to a technique seminar, learn more stretching, or whatever. Treating
patients is what they love doing and you don't even have to ask them to do that.
But getting them to do the events, the open houses, learn marketing, read a
marketing book, go to a business seminar, listen to a podcast like this, do the
business end of it, that's the stuff that's a struggle for them.
So think about you and your life and what you are being a three year old toddler
or this 22 year old patient that you're just not following or don't want to do
something that's really, think of this 22 year old girl, that's why I wanted to bring
up this example, she's suffering with horrible migraines for a year and having
uncontrolled Lyme's disease and doing all kinds of damage to her body, who
knows what else is going on in there because she doesn't want to take the
supplements and the vitamins. So think about how silly that is. But you're doing
the same thing in your business. I guarantee there's something in you're
business you don't want to do that needs to be done for your business to grow.
Whether it's doing the marketing, whether it's doing staff meetings, doing staff
trainings, discipline, getting rid of a staff, hiring more staff, expanding, doing
something you don't want to do in the business is holding you back.
So find about something that you're doing that's holding you back right now.
There's something you don't want to do that's holding you back. I'm going to a
health fair on Saturdays, there's a lot of different examples. I'm also amazed
when I interview people, that's why I do say maybe there's this little bit of millennial thing, they have it worse than some of the other generations. But
we're open nine to seven every day and we stagger shifts and all that, but a lot
of people work til seven every night. It's not till nine o'clock every night, we
don't do weekends. But there's a lot of seven o'clock nights and if you're a new
employee, for especially non-clinical, you're gonna be here at seven more nights
than not. We take turns, but it's gonna be four nights a week or something like
that. And I'll go to interview people, they can't find a job, looking for a job for six
months, and I'll say, "You're hours will be ten to seven or something like that." "I
don't really want to work til seven, can I work til five or six?" And it's just
amazing to me, these people are looking for jobs and here I get 100 resumes for
this position and they say, "Well I don't want to work those hours. I don't want
to work til seven." And meanwhile they can't find a job.
I just interviewed a young lady who said basically the same thing. I said, "There's
no weekends, but we do appreciation day twice a year. It's a Saturday, it's ten to
one, it's mandatory. All hands on deck. Every doctor, PT, everybody's gotta be
there in my office. We do a big event, which we'll do a show on. But everyone's
gotta be there. It's really no excuses, we give you a lot of notice ahead of time.
It's only two Saturdays and it's four hours of work, where a lot of clinics that do
what we do are open Saturdays. So we just ask you come in twice a year." And
everybody knows that when you hire them and we talk about the staff meeting,
we're just planning our next one actually. And it's everybody's gotta be there.
Too bad you got, you just gotta clear your calendar. It's only two days a year I
ask you to do that. It's a big event for the office and the staff kind of get it.
So I'm interviewing this young lady who doesn't have a job and first thing, I tell
it's til Saturday, or tell her about the Saturdays, she said, "Well you know I really
don't want to do Saturdays, can I just not do that?" And then also the seven
o'clock thing she said, "I can't do most nights, but I can't do Friday til seven. Can
I leave like let's say four?" So she's asking to leave early on Fridays and never
work the Saturday big events. And obviously we didn't call her back for another
interview, but just that kind of whole attitude, I don't wanna.
So when I think about this 22 year old patient girl I was telling you about, still
suffering from Lyme's disease, headaches, and she doesn't want to take a
couple pills and a tablespoon of flaxseed, as far as I understand the protocol,
there's a couple pills and some flax seed every day. And she doesn't want to do
that and is suffering with horrible migraines and all kind of other illnesses for
over year cause she doesn't want to take simple regimen. So what in your
business do you not want to do that you need to get done to grow? And it's the
hard things that you're gonna do that make the difference.
There's that one quote I just posted on Facebook the other day, everything you
want is on the other side of fear. It's that one thing that you fear or don't want
to do that's really gonna make the biggest difference in your life and your
practice. I said one thing for us to do in a weekly staff meeting. I mean I always
fought those, other people told me to do them and for years I really just didn't
want to do it. Now it's even harder, you see a busy practice, we don't shut down, we're nine to seven. Staff are there by eight every day. It's busy all day. I
mean there's three chiros, two PTs, acupuncture, nutrition, the medical
[inaudible 00:09:58]. There's stuff going on all day. It's non-stop patients coming
in. We shut the place down for an hour and a half on Tuesday, there's no other
time. Nine to seven, we go all day. There's no breaks, there's no shut down for
lunch for two hours, it just goes all day.
And we stagger shifts, all that kind of jazz, but it's swamped all day every day.
But Tuesdays we shut the whole place down for an hour and a half to get in our
hour staff meeting. And you gotta shut it down for an hour and a half to get in a
45 minutes meeting by the time everybody gets cleared out and all that kind of
jazz and then they start showing up on the other end. But it's not easy to do
that, it's harder to do it now than it was back then when we were a smaller
office, you got these big long lunches and these gaps in the day. Now we're
booked all day, people want those slots, but we shut it down for an hour and a
half to do the staff meetings.
Not something I want to do. You're turning down business during that time and I
don't necessarily want to sit there for an hour and a half and do, I do that, but
that's what you gotta do to grow. And it's doing some of these events, going to
these seminars. I've traveled to seminars all over the world to learn some of this
business advice that we're giving you. I didn't want to get up at 4:30 in the
morning and write my book before my family woke up for two hours every day
to get it done. But I got stuff to do at the business, I got practice stuff to do, I
wanted to get the book done for you guys. I got up early for months and months
and months and wrote that years ago. Where I just got up hours early and got
up early and wrote books for two hours every morning for month and months
until that got done. I mean not necessarily what I want to do but I wanted to get
the book out there for you guys, help practice tips and building tips for your
business. And that was how to get it done. It's not something I wanted to do but
it was obviously a good thing for me personally and for my businesses. And it's
been a good choice.
So just think about that, what are you not doing? What do you say you don't
want to do? What's that thing you're avoiding doing? So there's something in
your business or even in your personal life that you don't want to, getting up
early is a good example. We did an episode on that. I don't want to get up
earlier. That can change your life, getting up earlier.
I don't want to go to the gym every day, I don't want to take vitamins. I take 20
supplements a day and that's not really something most people want to do, but
you want to live longer, be healthier, be fit, and have energy and all that kind of
So think of something you're saying that you don't want to do in you're personal
life. Let's pick something in your personal life and your business life. There's
definitely something in your business you're avoiding doing cause you don't
want to do it. Whether that's doing the marketing, learning the marketing, doing the management, there's something you're avoiding doing in your
business that you need to do to help it grow. And in your personal life I'm gonna
challenge you as well. I mean something like date night, last night I take me
three year old, she's almost three year old daughter out on a date night every
Tuesday since she was six months old. We go out, just the two of us for dinner,
and I've been doing that. And it certainly wasn't easy in the beginning, but it's
something to help mom with your child. Give mom a little break. And it's
something important to do.
So there's something in your personal life that you're avoiding, something like
that, date night with your wife, your kids. Doing something in your personal life,
exercising, taking your supplements, doing something to grow your personal life
as well that you maybe are avoiding doing, you don't want to do it. And it's
something that can help change your life.
So why don't you think of something in your business life and your personal life
that you're avoiding doing, that you don't want to do it, and get it done, and
grow your practice, grow your business, grow your life by doing the things you
don't want to do. And that's really what success is, that's why I feel, it can be
interesting with this generation thinking they don't have to do anything they
don't want to do. That's why I had this long conversation with this mother. I
don't get it, it's always like this, she doesn't want to do something she won't do
And that's really where success lies. You won't be too successful if you don't
want to do things and you just don't do them. The most of life is things you
don't want to do. And certainly the big things are things that you don't want to
do that are really gonna help you grow your life. So it'll be interesting to see. Ask
some of those people if they can get over that. But a lot of life is doing things
you don't want to do. But real success in business and personal life is doing
things you don't want to do and getting over that hurdle is going to help you
So, again, look at your personal life and your business life, what are the things
you're avoiding doing? You don't want to do it? And get that thing done.
Whether it's going to the gym every day, setting your alarm clock an hour early,
get up, go to the gym. Doing the marketing, reading a marketing book, going to
screenings, doing seminars, all that kind of stuff. What are you avoiding doing
that you don't don't want to do that's gonna help you grow?
So I want you to find something again, in your business life, in your personal life,
what are you avoiding doing? Get it done and start growing your business, your
practice, your personal life and get things going. So I hope this episode helped
you out. Make sure to rate us on iTunes, check out the new version of the book
has come out now. We updated the book a little bit, for it's about three or four
years from the original edition. Secrets of a Million Dollar Practicce is now
available on Kindle and Amazon store and as I said it's slightly updated. We re-
edited it and added some more content in there. And if you don't have the book, go ahead and get a copy, and leave us reviews. Thanks for tuning in, have
a great day.